Prostate Cancer UK

Prostate Cancer UK Campaign | Director Darius Norowzian

Prostate Cancer UK — What on Earth Is a Prostate?

What on Earth Is a Prostate? is a tongue-in-cheek public-awareness film for Prostate Cancer UK, featuring actor Colin McFarlane. Taking the question directly to the street, the campaign uses humour and candid responses to open a conversation that many men avoid.

The accessible tone was designed to turn curiosity into action, directing viewers towards Prostate Cancer UK’s online risk checker. The campaign reached more than 1.5 million men, contributed to a 139% increase in website visits and generated more than 40,000 video engagements. It also drove 110,000 men to use the risk checker, with 83% receiving a higher-risk result.

Role: Director
Client: Prostate Cancer UK
Featuring: Colin McFarlane
Format: Charity campaign / public-awareness film