Apple – 6 Reasons to Visit Apple Battersea

Commissioned by Apple to mark the opening of Apple Battersea, located beneath the company’s UK headquarters at Battersea Power Station. 6 Reasons to Visit Apple Battersea introduces the new store through the people who bring it to life.

Shot entirely with Apple’s real staff, the film combines a concise branded structure with natural performance and documentary observation. The direction focuses on the character of the team, the design of the space and the creative possibilities available to visitors.

The result is a warm, human-led portrait that celebrates design, creativity and the people at the heart of the store.

Role: Director
Client: Apple
Format: Brand film

Related links: GAIL’s – Brand Film  |  Qatar Airways – It’s On The App