Hilton

The Hilton Effect

I was commissioned to direct a series of films exploring what Hilton calls The Hilton Effect, the real, human impact the brand has had on people and communities around the world.

Rather than focusing on scale or statistics, the films centre on individual stories from Hilton hotels across different countries, looking at how travel, hospitality and shared spaces can quietly shape lives and bring cultures closer together. These films capture just a small cross-section of that global story, told from the ground up.