Uniqlo

UNIQLO — PUFFTECH

This series of short films for UNIQLO’s PUFFTECH collection follows people moving through winter in cities across Europe. Shot in London, Barcelona, Antwerp, Berlin, Stockholm and Warsaw, the campaign places the clothing within recognisable urban routines rather than treating it as a conventional studio fashion film.

Each film uses a concise, observational approach built around movement, weather and location. The result is a connected set of city portraits that retains a consistent campaign identity while allowing each place to contribute its own rhythm and atmosphere.

Project details
Role: Director
Client: UNIQLO
Format: European fashion campaign / short-form commercials